Fred Williams Cycles

We’re a specialist in custom-built lightweight road/gravel bicycles pedalling you through the process of choosing the right frame/size/gearing for your type of riding and advising you on the best specification for your budget. View our custom builds page to get a feel for what we do.

We are currently operating on an appointment-only basis to best manage both our and our customers' time. We’re offering click and collect through our website, so if you know what you’re after, make the most of the additional rewards available. If you need to pop into the shop for specialist advice before purchase, please fill out our sales enquiries form. If it is a service you are after, you can find more information on our services page

Fred Williams Cycles is an independent family-run bicycle shop established in 1950 by Donald Frederick Williams which has passed through the generations to Fred's grandson, Jonathan Williams. The shopfront is located at 37 Snow Hill, Wolverhampton, WV24AG.

As we’re now working only by appointment we’re not defining any specific opening times. Click and collect will be available 4 days a week and we’ll do our best to work around the collection time that suits you.