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The shop was originally created in 1950 by Fred Williams but is now run by his grandson Jon Williams

Fred Williams Cycles

We love a good custom build! We’re here to take you through the whole process from picking your frame, deciding on your groupset + ratios, choosing your wheels, even your bottle cages and tape.

Drop us an email or book a sales appointment to discuss the options. See our custom builds feed for some inspiration.

Cycle schemes allow you to make huge savings on a new bike and any safety equipment. You can save up to 42% because the schemes act as a tax break, which means you can get a brand new bike without paying tax and national insurance on it.

You'll basically be hiring the bike from your us in exchange for a small amount of your salary being taken over a monthly basis. It'll be deducted over 12 or 18 months, depending on what works best for your budget.